The judging for the Women’s World Car of the Year is complete and the supreme winner for 2013 is the Ford Fiesta 1.0-litre EcoBoost. The Fiesta won the economy car category in the finalist voting round and, in the second voting round consisting of finalists only, edged out the Mazda CX5 and the Range Rover.
Commenting on the win, Craig Von Essen, product and communications manager, Ford, Asia-Pacific and Africa, said the company was thrilled to receive not only the economy car category award but the overall supreme award as well.
“Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0-litre EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”
This year, the judges were asked to vote for SUVs in a separate category. The Mazda CX5 was the narrow winner over the Hyundai Santa Fe. Judges were also asked to nominate their ‘Dream Car’. This was won by the Aston Martin Vanquish, ahead of the Jaguar F-type.
Chief Judge, Sandy Myhre of New Zealand, said the judging categories changed for 2013 and the three-tier voting system makes it hard for any car to be selected as a category finalist, let alone winning. Judges supply their own shortlist from 2013 model year cars they’ve tested. From there a shortlist is formed to determine the finalists and from the finalist list judges choose their supreme winner and the podium finishers.
The official results in each category are:
Family Car: 1st - Audi Allroad 2nd - Volkswagen Golf 3rd - BMW 3 Series
Luxury Car: 1st - Range Rover 2nd - Mercedes Benz SL550 3rd - BMW 6 Series
Sports Car: 1st - Porsche Boxster S 2nd - Audi RS5 3rd - Toyota 86/Subaru BRZ
SUV: 1st - Mazda CX5 2nd - Hyundai Sante Fe 3rd - Nissan Pathfinder
Economy Car: 1st - Ford Fiesta 1.0-litre EcoBoost 2nd - Kia Forte 3rd - Toyota Prius