Tata Nano has been declared as the most trusted four wheeler brand in India for the year 2013 by the ‘Brand Trust Report, India Study, 2013’.
The Brand Trust Report, India Study, 2013, conducted by Trust Research Advisory, is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The research for this study was conducted among 2,505 influencer-respondents across 16 cities and generated nearly three million data points and 19,000 brands, making it the most intensive study on Brand Trust across the globe.
Right from its inception, Tata Nano has invoked a great deal of excitement and raised a lot of expectations around the world. Starting from meeting all the Indian road safety tests for a four-wheeler, while being cost effective, to providing its customers with unmatched warranty of 4 years/ 60,000 km, Tata Nano has worked hard to win the trust of its customers.
Tata Nano featured in the list of 2012’s ‘Top 10- Best Selling Cars’, re-enforcing the trust the brand holds in the Indian car buyer’s mind today. Tata Nano also boasts of a 3 million strong fan base on Facebook. It is the first automobile brand page in India to have this huge a fan base. Nano has been constantly interacting with its fans and customers and listening to their feedback to evolve its product and marketing strategies. Nano has launched some really unique concepts like Art In Motion and Nano Drive with MTV to appeal to its diverse owner and fan base.
Taking product feedback from the customer, Tata Nano recently launched ‘Nano-Special Edition’ loaded with additional features like alloy wheels, glove boxes, music system and designer decals available at no additional cost making it the most desirable set of wheels on the road. With continued efforts in delivering more and more value to its customers, it appears, Tata Nano is committed towards increasing the trust it holds in the hearts of its patrons.