Between 8 March and 16 March 2013, Yamaha Motor India celebrated Women’s Week with its ‘I am Ray’ campaign.
Yamaha, during this campaign, visited various NGOs in metros around the country to extend a helping hand towards underprivileged women. The motive of the campaign was to show appreciation and respect for women. All female Ray owners who participated received a t-shirt, a gift hamper and a certificate from Yamaha as a token of appreciation. They were also entitled to a 50 percent discount on helmets.
The metros covered by the campaign were New Delhi, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Cochin.