The book revolves around angst-ridden city folks, dealing with the complexity of their everyday volatile relationships. “Life has to be experienced to be understood, and this book aims at creating an experience that goes beyond reading. The message is very simple and lies in the title itself — contentedness. What more can you want?” says Rituraj.

Ask him why he chose this new concept of an alternate web ending and he says, “Four years ago; when I noticed my daughter looking up a word online, I wondered how the fiction reading experience would change in the future. I wanted to write a book that was half in print, half online. I felt that the best way to do that was to create a cast of memorable characters that readers could identify with and make choices for.”

Though the book has a particular ending, the message of contentedness is what the alternate endings aim to give a reader. “The stories are essentially complete, but the printed endings leave the reader slightly dissatisfied. If readers are curious enough, they can explore the alternate endings on the web. The story also takes on a new meaning then,” says Rituraj.

Rituraj’s book will be launched on August 3 and the author is confident that this new concept will be received positively and will get the book its deserved success. “Today, every author has to be different in order to survive, and alternate endings will make readers experience something that they were not used to. A decade from now, most works of fiction will have alternate endings and readers will probably be in a position to write their own endings or at least like or not like endings, without publishers or critics telling them how to think,” concludes the author.