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Harbhajan sues Mallya's UB Spirits over ad featuring Dhoni
Agencies
New Delhi, July 18, 2011
First Published: 15:35 IST(18/7/2011)
Last Updated: 15:42 IST(18/7/2011)
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Spinner Harbhajan Singh's legal team has served a legal notice on Vijay Mallya's UB Spirits over a commercial for McDowell's No. 1 Platinum featuring Dhoni. The commercial shows Dhoni making fun of Harbhajan's role in a commercial for rival Pernod Ricard's Royal Stag. McDowell's No. 1
Platinum and Royal Stag are competing whiskey brands, coming in the same price band.

The notice says that such commericals cause disunity and friction within the Indian team.

For the first time, an Indian cricketer is mocking a team-mate in a TV commercial for a liquor brand. The ad goes like this... As a young boy, ace spinner Harbhajan Singh had the choice of churning out ball-bearings from his father’s workshop, but he chose to pursue his dreams and made it large in the cricketing world — that’s how Royal Stag puts it.

Touching, but McDowell’s is not happy. And so a spoof shows a teenaged Bhajji-lookalike accidentally creating humongous iron balls in a tryst to ‘make it large’ at the ball-bearings workshop! Even as the Bhajji-lookalike gets thrashed by his father, MS Dhoni comes, switches off the TV and says that it’s not about making large, but different.

Harbhajan's lawyers have demanded an unconditional apology along with the advertisenments being withdrawn immediately.


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