The Champions League Twenty20, given a window by the International Cricket Council to allow the participation of the world’s best talent has kept going despite issues.
After Airtel and Nokia pulled the plug on title sponsorship deals and the event got poor television ratings, the 2013
edition reportedly pleased both sponsors and franchises in the end.
The BCCI owns 51 per cent of CLT20, Cricket Australia has a 34 per cent stake and Cricket South Africa the remaining 16. According to the original 10-year agreement, BCCI would host a maximum of seven tournaments and CA and CSA the remaining three. With CSA having already hosted two, CA is due for one in the next few years.
But the challenge is that they would have to play all the matches at Perth to allow for primetime TV in India. Therefore, the chances of Australia hosting it are bleak.
Though the Australian board has made quite a bit of money off the event, according to a CA official, it is keen to host the tournament at some stage.
“The problem we are facing is you can’t host T20 matches to please Indian fans. To be honest, as long as India — the senior share-holder — brings home the money, we are happy. We don’t really want to be in a position to take that call,” he said.
However, CA would think twice before reminding BCCI of its hosting rights. “There’s no doubt we want to host the event. But to what extent will we go? Right now, we are happy with the tournament, and so are the local broadcasters.
“So we’ll just bide our time and hope the event comes to Australia sometime. The fans will love it,” added the official.
It will be interesting to see whether BCCI lives up to its original commitment.