Shailendra Singh hosted a press conference for Tasveer 8X10. He said the reason for holding it at the small venue Jamuna, was the economic meltdown. The food was insufficient and some guests returned home hungry.
A website,www.iammadeinindia.com, has also been launched to promote this campaign.
“The idea was to bring optimism among the youth of this country through this website. We have to be proud of being Indian. On this website one can also buy I love India t-shirts,” says Singh.
“I have started wearing ‘Made in India’ t-shirts with my name on the back whenever I travel abroad and it is such a hit,” he adds.
While these T–shirts can be ordered online, there will also be a contest in which users will be asked to submit designs for “I love India” merchandise.
The website will also have a unique feature in the sense that every morning it will give some ‘Breaking Good News.’
“We keep hearing about crime and corruption. This will be the only website that will give all the positive and good news about our country,” says Singh.
There is more to make Brand India appealing to the youth, Shailendra Singh has even composed a new anthem for the country. “It has been composed within the stipulated guidelines of the Government of India and has been sung by 6 singers. Why can’t we make the national anthem cool?” asks Singh.