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HindustanTimes Tue,16 Sep 2014

Aashiqui 2: the proverbial rock star returns?

Serena Menon, Hindustan Times  Mumbai, April 26, 2013
First Published: 13:21 IST(26/4/2013) | Last Updated: 16:10 IST(26/4/2013)

Film: Aashiqui 2
Cast: Aditya Roy Kapur (Guzaarish; 2010) and Shraddha Kapoor (Luv Ka The End; 2011)
Storyline: At the peak of his career, a rock star discovers talent in a shy female singer, whom he falls in love with. While she goes on to become a successful singer, he loses his career and then his mind. She, being the honest girlfriend, then helps him revive his career, and thus, their relationship. Reports claim the film is not a sequel or prequel to Aashiqui, even though its poster is similar to that of the 1990 hit.
Director
Mohit Suri (Last directed Murder 2; 2011)
The Emraan Hashmi-Jacqueline Fernandez starrer was reported to be one of the biggest grossers of 2011. It was the second movie in the film franchise. However, it also received criticism for apparently borrowing its plot from the South Korean hit, The Chaser (2008).

Music
Mithoon, Jeet Ganguly and Ankit Tiwari
Unlike most albums, this soundtrack comprises 11 songs, which have been the highlight of the film’s marketing as Aashiqui (1990) was best known for Nadeem-Shravan’s music. The music hasn’t created an earth-shattering response among listeners.

Controversies/stunts
Within days of the trailer being uploaded online, the makers started battling reports of Aashiqui 2’s story being similar to Abhimaan (1973). That’s when producer Mahesh Bhatt went on record, saying, “What was unique about Abhimaan was a talented successful male artiste discovering a simple but talented village girl and then falling in love with her, the resemblance to Aashiqui 2 ends there.”

Marketing/hype
The makers launched Aashiqui 2 jackets, as seen in the poster of the film, to create a buzz. They even placed a statue that resembled the signature image of the couple hiding under the jacket inside various theatres. Mahesh Bhatt has also done his bit, by lending his voice for a few scenes in the film. 

Our assessment
Sure, Aditya Roy Kapur earned this role of the lead actor; but it’s tough to fight rumours when your older brother is a big shot at UTV Motion Pictures. Probably that’s why the trailer highlights mostly him as the proverbial rock star-turned-conflicted lover. The package reminds you of the ’90s; lets hope this is a deliberate attempt by Mohit Suri; because if it isn’t, it doesn’t say much about the film.

—Compiled by Serena Menon
For the final verdict, look out for Anupama Chopra’s review tomorrow in the Watch & Listen page of  Hindustan Times

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