Director Abhishek Kapoor is on a mission — he wants to bring long lost friends together. The team of Kai Po Che, Abhishek’s upcoming film, is promoting the film through a contest based on friendship.|
A source says, “The team is planning a contest which will be held in February in 16 cities across India. People who want to unite with their friends will be asked to write and explain why they want to meet and patch up with their lost friends. The team will then select a few of these stories and help bring the friends together. Along with Abhishek, the lead cast of the film Sushant Singh Rajput, Amit Sadh and Raj Kumar Yadav will also help in choosing stories that will come in.”
When asked, Abhishek Kapoor confirms, “Kai Po Che is a film on friendship and to promote the film, we have an extensive promotional campaign that UTV is currently locking. It will be great to hear inspiring stories on friendship, on friends who have parted or drifted away and help bring them together. The theme of the film revolves around this. It will be really exciting to know and read about stories of friendship coming from across the nation.”
Kai Po Che is based on Chetan Bhagat’s novel The 3 Mistakes Of My Life and is produced by UTV Motion Pictures.