film’s business would’ve gone up. Film experts say it’s a given ethic on an actor’s part to do all he can to build the anticipation around his film, but he alone cannot be blamed for a flop.
Akshay-Sonakshi's Joker has opened to not-so-impressive reviews. The film directed by Shirish Kunder released on August 31.
“Once an actor takes up a project, he should not abandon it. Good ethics is good business. One should honour his/her commitment to the project and should not desert others. Having said that, I would say that it is all about morality and you can’t force any one. Moreover, an unwilling actor will do more harm than good to a project during promotions,” says filmmaker Mukesh Bhatt.
Filmmaker Vinod Bachchan feels that actors are the king, and a filmmaker can’t do much if an actor does not promote a film. “There has to be a reason if an actor decides not to promote the film. Agar koi actor decide karta hai ki nahi promote karega film, toh producer kya kar sakta hai? Who follows rules in Bollywood?” Trade analyst Taran Adarsh says, “I know Akshay for long and he is very professional. So I’m sure there has to be something major to put him off. Fixing the reason behind an actor backing out is more important than putting him in the dock.”
Rajini paid up for losses. Should Akki do it, too?
South Superstar Rajinikanth had agreed to pay back to theatres 33% of the amount for which his 2008 release Kuselan was sold in the Tamil Nadu territory. The film had flopped bad. He also repaid distributors the money after another film featuring him — Baba — which released in 2002, flopped.
For any project, it is unfortunate that the lead actor does not promote it
Aneez Bazmee, filmmaker
Fixing the reason behind an actor backing out is more important than putting him in the dock
Taran Adarsh, trade analyst
Whose side are you on?
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Akshay Kumar abandons Joker's promotions
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Of course, in the past too, lead actors have stayed away from the promotion of their films, but only when they were busy shooting for another film at the time. But, Akki is very much around, and making other appearances such as at the finale of a children’s dance reality show and for his other film, Oh My God, which is releasing much later. READ STORY
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Akshay Kumar and Sonakshi Sinha in a still from Joker
(With additional inputs from Agencies)
Akshay Kumar’s Joker to be screened in space?
The last time Shirish Kunder directed a movie (Tees Maar Khan, 2010), it sank without a trace. So, this time around, he seems to be trying everything possible to ensure that his upcoming sci-fi film, Joker, doesn’t face the same fate. He may not have found aliens to come and fill seats in theatres, but he’s got plans of taking the film to space!
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A trade source reveals that the filmmakers are in talks with The National Aeronautics and Space Administration (NASA) to work out the logistics to screen the film at the space station for astronaut Sunita Williams.
Shirish Kunder goes high tech for Joker
Director Shirish Kunder’s Joker is full of visual effects, what with aliens and UFOs being integral to the plot. The director is now cutting a fresh trailer of his forthcoming film to give a taste of these heavy-duty VFX to the audience, and has even roped in international technicians. “I am currently making a second trailer of Joker which will be laden with visual effects and many more things that we haven’t disclosed so far,” admits Shirish.
The trailer-in-making will apparently feature the much talked about UFO and aliens from the film. The makers have hired around 30 ace international technicians to cut this trailer, which will be aired a week before the film’s release. READ ON