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HindustanTimes Sat,01 Nov 2014

Bollywood: all roads lead to romance

Shalvi Mangaokar, Hindustan Times  Mumbai, June 21, 2013
First Published: 14:20 IST(21/6/2013) | Last Updated: 17:59 IST(22/6/2013)

Last year, when Student Of The Year (SOTY) released, it created a frenzy at the box-office and went on to become one of the highest grossers starring newcomers. This year, too, with Yeh Jawaani Hai Deewani (YJHD) becoming a blockbuster, it’s safe to say that young romantic comedies are making a comeback in a big way. Even in the list of upcoming releases in the next year, most of the films belong to the mushy genre.

Romantic business
“Young rom-coms are back in fashion after the phase of south-style action movies that dominated the silver screens across India over the last few years. Leading the brigade was Karan Johar's SOTY which, unlike most rom-coms in the recent past, catered to a pan-India audience and knocked up collections that were tough to imagine with rank newcomers leading the cast,” says film exhibitor and distributor Akshaye Rathi. He adds that Karan’s YJHD was a worthy follow up, which became the first ever rom-com to storm into the Rs. 100 crore club.

Rathi says, “Now that these movies have shown the business potential of the genre, we can hope to see filmmakers make a lot of rom-coms which go well beyond the urban viewers and make country-wide audiences dish out money to enjoy these films.” Similarly, trade analyst Taran Adarsh says that rom-coms can never go out of fashion. “These films always have an effect on the audience. And now, the target is the youth, who actually love these movies. At the end of the day, everyone wants a stress-free entertainment,” says Adarsh.

Make love, not action
While there’s still a fair share of action and drama movies that continue to have an impact at the box-office, a host of movies that will come out in the coming months are light and breezy rom-coms. Maneesh Sharma’s Shuddh Desi Romance, Joe Rajan’s Love U Soniyo, Prabhudheva’s Ramaiya Vastavaiya, Karan Johar’s Two States, Hasee Toh Phasee and Gori Tere Pyar Mein, David Dhawan’s Main Tera Hero, are just among the many films to look out for.

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