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HindustanTimes Tue,16 Sep 2014

Bollywood films don’t fear IPL any more

Neha Sharma, Hindustan Times  New Delhi, February 20, 2013
First Published: 18:36 IST(20/2/2013) | Last Updated: 02:23 IST(21/2/2013)

No longer scared of the Indian Premier League (IPL), Bollywood will take on the tournament with 16 releases between April 3 and May 26, the dates of the cricket entertainment extravaganza. After a dry run at the box office during the initial years of the league, the industry belted out some big budget releases last year and will continue the trend this year, too, with around R400 crore riding on the films. The line-up includes big ticket films like Shootout at Wadala, Ek Thi Daayan, Saif Ali Khan’s Go Goa Gone, and Zanjeer.

Vikram Malhotra of Viacom 18, that is releasing the Ali Zafar starrer Chashme Baddoor says, “Initially, all industries, including cinema was wary of IPL because it was a novel idea. By the time, it was in its third year, it had lost its appeal, and people had gone back to what they were doing. I believe that IPL and films have very distinct audience and IPL is not world cup which evokes patriotism.” Explains Tanuj Garg of Balaji Motion pictures, that is releasing Ek Thi Daayan and Shootout At Wadala during the period, “We don’t see the IPL as a threat to our business. Over the years, a slew of movies have been releasing during the IPL and faring well.”

Trade experts, too, agree. “The success of films like Housefull 2, Vicky Donor, Ishaqzaade, etc that released during IPL, proves that cinema and cricket can co-exist. This year too, we have an impressive line-up which proves that the makers are confident of their product and are not scared of IPL. I see approximately R350-R400 crores at stake in these 2 months. Also, if you observe IPL is watched mostly during the first 7-10 days and last 7-10 days.” says trade analyst Atul Mohan. “If you look at the release chart, it shows that people care only about the content,” says trade expert Taran Adarsh.

Just after IPL
After IPL gets over, a host of big films like Ranbir Kapoor-Deepika Padukone’s Yeh Jawani Hai Deewani, Akshay Kumar’s Boss and The Deols’ Yamla Pagla Deewana 2 will release. “These films are still under post-production and were planned for a post-IPL release long back, as that slot was vacant,” says Atul Mohan.

Shootout At Wadala
Releasing on: May 1
StarRing: Anil Kapoor, John Abraham, Kangna Ranaut
Director: Sanjay Gupta

Nautanki Saala
Releasing on: April 12
StarRing: Ayushmann Khurrana, Kunal Roy Kapur
Director: Rohan Sippy

Ek Thi Daayan
Releasing on: April 18
StarRing: Emraan Hashmi, Konkona Sen Sharma, Kalki Koechlin
DIRECTOR: Kanan Iyer

Zanjeer
Releasing on: May 10
StarRing: Priyanka Chopra, Sanjay Dutt, Ram Charan
Director: apoorva Lakhia

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