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HindustanTimes Mon,01 Sep 2014

Bollywood preview: David

Hindustan Times  Mumbai, February 01, 2013
First Published: 13:42 IST(1/2/2013) | Last Updated: 16:10 IST(1/2/2013)

Even as the film releases today a day before the reviews appear, here’s what you can expect from this week’s release…

Film: David
Cast: Neil Nitin Mukesh (last seen in Players, 2012), Vinay Virmani (last seen in Speedy Singhs, 2011), David (last seen in Thaandavam, 2012), Lara Dutta (last seen in Don 2: The King Is Back, 2011) and Tabu (last seen in Life of Pi, 2012)
Storyline: Three male protagonists in this film are called David. It narrates their stories as they make some life-altering decisions. Their tales are set against a soundtrack composed by various indie artistes.
Director: Bejoy Nambiar (Last directed Shaitan, 2011)
The film, starring an ensemble cast, including Rajeev Khandelwal and Kalki Koechlin, was praised for its look. It came close to earning what is called ‘Bollywood cult appeal.’
Music: Various artistes
The one-of-a-kind soundtrack, which comprises 15 varying mention-worthy compositions, has been put together by eight musicians, including the likes of Remo Fernandes and Mikey McCleary, among others.

Controversies/stunts
The makers recently organised an event at which they claimed the film’s musicians would perform. But those who attended the gig quickly realised that some of the artistes were not singing, but only lip syncing. The stunt didn’t go down well. Three days prior to the release, Nambiar dropped one of the songs, Ya Husain as Muslim groups opposed it. There were even some objections to the use of the song Mast kalandar, but the director insisted on keeping it in the film.

Marketing/hype
In an attempt to make the promo of the film go viral, the makers decided against launching it in theatres first.

Our assessment
Going by the promo that packs in a lot and looks great, fans of the director’s first film are eager to watch it already. Despite not having bombarded audiences with promotional gimmicks, the film seems to have reached out to its audience. 

For the final verdict, look out for Anupama Chopra’s review tomorrow in the Watch & Listen page of  Hindustan Times.

Compiled by Serena Menon

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