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HindustanTimes Sat,29 Nov 2014

Ghanchakkar fails to con audiences

Dibyojyoti Baksi, Hindustan Times  Mumbai, July 03, 2013
First Published: 11:09 IST(3/7/2013) | Last Updated: 16:34 IST(3/7/2013)
Recently-released Ghanchakkar seems to have failed to live up to the buzz it created before it hit theatres. In fact, trade analysts are disappointed by director Raj Kumar Gupta as they had high hopes from him, given that he has made critically acclaimed films like No One Killed Jessica (2011) and Aamir (2008) in the past.

“The film had a lot of expectations and it was sold to a couple of territories at high prices. Also, the film’s director has earlier given some very notable films. But nothing happened,” says trade analyst Amod Mehra.

Produced by UTV Motion Pictures, the film was made on a budget of Rs30 cr (including print and advertisement), but ended up earning about Rs22 cr over the weekend.

“The film opened to a cold reception and didn’t improve much on Saturday. Things looked up only slightly on Sunday. And on Monday, it crashed,” says Mehra, adding “The story is very ordinary. It’s not a comedy as claimed, and neither is it exciting. Publicity didn’t help at all as the film, in short, was quite weird. Everything went against it.”

Trade analyst Taran Adarsh reveals that regional films took over Ghanchakkar in north and south India. “Ghanchakkar got heavily affected due to the Punjabi film Jatt & Juliet 2, and in the south, by Telegu film Balupu. Even in internationals markets like UK, USA, Australia and Canada, the Punjabi film has fared almost as well as Ghanchakkar,” says Adarsh.

Girish Wankhede, general manager, corporate communications and public relations, Cinemax India Ltd, says that the film sustained an average occupancy. “We saw around
40 per cent occupancy on Friday, Saturday and Sunday. This was because the word of mouth on the film was very ordinary. Monday was stable,” he says. 
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