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HindustanTimes Thu,21 Aug 2014

Golmaal 3: This year’s Diwali cracker

Roshmila Bhattacharya, Hindustan Times  Mumbai, November 12, 2010
First Published: 13:05 IST(10/11/2010) | Last Updated: 02:30 IST(13/11/2010)

Golmaal was a hit, Golmaal Returns was a bigger hit and Golmaal 3 is the biggest hit in the trilogy,” says trade analyst Amod Mehra. He adds that part 3 of Rohit Shetty’s best-selling franchise supposedly budgeted at Rs. 50 crore, and should do an estimated business of at least Rs. 75 crore given that it is doing well even in the US, UK, New Zealand and Australia. “The figures would have been even higher had Ashtavinayak (the producers) not pre-sold the satellite rights for around Rs. 8 crore. It would have fetched them double that today,” he adds.

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Both Golmaal 3 and Action Replayy had somewhat tepid starts, not surprising because most people were busy with Lakshmi puja and Diwali celebrations on Friday. “But Saturday being the big holiday, collections picked up for both films. “Golmaal 3 raked in Rs. 13 crore on Saturday and another Rs. 11 crore on Sunday that added to Friday’s Rs. 8 crore plus, which totals at a fantastic Rs. 33 crore for the first weekend,” informs tradesmith Taran Adarsh.

Golmaal 3In comparison, he points out, Action Replayy had a shaky start (approximately Rs. 2.75 crore). Adarsh adds, “It picked up on Saturday, collecting Rs. 8 crore, but then slipped to Rs. 6 crore on Sunday to net in Rs. 16.75 crore. That is disappointing for an Akshay Kumar-starrer. Since it opened in the festive week, it should have packed in at least Rs. 25 crore in its opening weekend.”

Mumbai-based Distributor Vinay Choksey points out that this being a clear week without any big releases, Golmaal 3 is likely to continue its excellent run. “I expect it to do as well as Rajneeti, may be even inch closer to Ghajini,” he says.

And Action Replayy? “Over and out,” Choksey retorts, pointing out that even pre-release, the Akshay Kumar-Aishwarya Rai Bachchan starrer didn’t generate much buzz. Mehra adds that the film, which has been on a retro overdrive, is now being touted as the ‘biggest hit of 1975’! “That can only create more confusion amidst the audience that is already wondering why anyone would want to go back in time to play matchmaker for his warring parents. Now they are going to think that it’s a remake or a re-release of a ’70s film,” he quips.

Incidentally, Golmaal 3 is a rehash of the 1978 film Khatta Meetha, but as Mehra argues, today’s generation had not heard of the Basu Chatterjee comedy until Golmaal 3 and now are trying to get hold of its DVD. Despite Action Replayy’s stumble, this Diwali proved better than the last one that had just one semi-hit, All The Best, and two debacles, Blue and Main Aurr Mrs Khanna. “Last Friday, both films together gave us the highest footfalls. And the numbers rose by 10 per cent on Saturday and went back to Friday’s collections on Sunday, making it the best weekend ever for our chain,” says Sunil Punjabi, CEO, Cinemax. “Even Monday’s figures were the best weekend figures ever.”

Biggies coming up
Guzaarish (November 19)
Harry Potter And The Deathly Hallows (November 19)
Break Ke Baad (November 26)
Khelein Hum Jee Jaan Say (December 3)
Rakta Charitra 2 (December 3)
No Problem (December 10)
Band Baaja Baraat (December 10)
Toonpur Ka Superhero (December 17)
Tees Maar Khan (December 24)

Duds and dhamakas

Blockbuster
Om Shanti Om (2007)

Hit
Don (2006)
Golmaal Returns (2008)

Above average
Fashion (2009)
All The Best (2009)

Below average
Blue (2009)

Flop
Jaan-e-Maan (2006)
Saawariya (2007)
Main Aur Mrs Khanna (2009)

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