The Riteish Deshmukh-starrer adult comedy, Grand Masti (GM), emerged as a big surprise over the weekend. The second release of the week, crime thriller John Day (JD), which was meant for a niche audience, lost steam early as GM swept most of its share of the audience.
“It was a real surprise to see a film like GM, with its cast, do such great business. It goes without saying that vulgarity brought in viewers. It only proves that there are a lot of people who watch such cinema. Distributors definitely made good money and it’s a hit,” says trade analyst Amod Mehra.
Trade analyst Taran Adarsh had some hope for JD, but in vain. “It suffered because of the wave called GM, which no one had anticipated. JD is a good film but no one knew that GM would be such a big opponent,” says Adarsh.
According to film critic and trade analyst Joginder Tuteja, GM was made for `35 crore approx, which it has recovered over the weekend. “It might make something like `65 crore in the first week and lifetime earnings could be around `85 crore. It’s another huge surprise of the year, after Aashiqui 2,” says Tuteja. “The audience have really loved GM. JD was meant to be for a niche audience, considering it had actors such as Naseeruddin Shah and Randeep Hooda. It was a movie which had to grow with word-of-mouth publicity. That was affected by GM.” Number games
Rs 48.16 crore John Day
Rs 0.99 crore (Source: Box Office India Magazine)