Grand Masti veers towards Rs. 50 crore
Dibyojyoti Baksi, Hindustan Times
Mumbai, September 18, 2013
First Published: 11:37 IST(18/9/2013)
Last Updated: 13:17 IST(18/9/2013)
The Riteish Deshmukh-starrer adult comedy, Grand Masti (GM), emerged as a big surprise over the weekend. The second release of the week, crime thriller John Day (JD), which was meant for a niche audience, lost steam early as GM swept most of its share of the audience.
Grand Masti has come under the scanner of high court for allegedly containing vulgar and obscene content besides scenes that degrade women. Here's a look at the movie stills.
“It was a real surprise
to see a film like GM, with its cast, do such great business. It goes without saying that vulgarity brought in viewers. It only proves that there are a lot of people who watch such cinema. Distributors definitely made good money and it’s a hit,” says trade analyst Amod Mehra.
Trade analyst Taran Adarsh had some hope for JD, but in vain. “It suffered because of the wave called GM, which no one had anticipated. JD is a good film but no one knew that GM would be such a big opponent,” says Adarsh.
According to film critic and trade analyst Joginder Tuteja, GM was made for `35 crore approx, which it has recovered over the weekend. “It might make something like `65 crore in the first week and lifetime earnings could be around `85 crore. It’s another huge surprise of the year, after Aashiqui 2,” says Tuteja. “The audience have really loved GM. JD was meant to be for a niche audience, considering it had actors such as Naseeruddin Shah and Randeep Hooda. It was a movie which had to grow with word-of-mouth publicity. That was affected by GM.”
Friday: Rs. 12.33 crore
Saturday: Rs. 13.01 crore
Sunday: Rs. 14.17 crore
Monday: Rs. 8.65 crore
TOTAL: Rs 48.16 crore
Friday: Rs. 0.26 crore
Saturday: Rs. 0.31 crore
Sunday: Rs. 0.32 crore
Monday: Rs. 0.10 crore
TOTAL: Rs 0.99 crore
(Source: Box Office India Magazine)