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HindustanTimes Tue,02 Sep 2014

Heroine earns Rs. 25 cr in opening weekend

Hindustantimes.com  New Delhi, September 24, 2012
First Published: 17:48 IST(24/9/2012) | Last Updated: 12:26 IST(25/9/2012)

Even though Heroine didn't garner rave reviews from film critics, this hasn't kept Kareena Kapoor fans away from movie theatres. The Madhur Bhandarkar film has collected approximately Rs. 25 crore within the first three days of release.

Trade Analyst Taran Adarsh (@taran_adarsh) posted on Twitter: "#Heroine collected approx Rs. 25 cr nett in its opening weekend. Breakup:- Fri 7.5 cr, Sat 8.5 cr, Sun 9 cr."

"Standing at 25 crores over the first weekend, the film is a decent success, especially considering the fact it's controlled costs. Also, Heroine is now en route to be highest grossing Madhur Bhandarkar film after Fashion and Dil Toh Baccha Hai Ji, both of which collected in the range of 30 crores each," reported koimoi.com.

The film is performing better at multiplexes. "Heroine performed better in many multiplexes across the country when compared to single screen theaters," stated the trade website.

The Madhur Bhandarkar movie, based on the ups and downs in the life of an actress, was reportedly made at a budget of Rs. 20 crore.



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