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HindustanTimes Thu,18 Sep 2014

Heroine performs well in overseas market

IANS  New Delhi, September 23, 2012
First Published: 12:55 IST(23/9/2012) | Last Updated: 16:57 IST(23/9/2012)

Kareena Kapoor-starrer Heroine is working wonders in the overseas market.

The Madhur Bhandarkar movie, based on the ups and downs in the life of an actress, was reportedly made at a budget of Rs. 20 crore.

It released in 42 screens in the Middle East Thursday, and has earned $350,000, with 19 screens still to report the numbers.

In India, Britain and the US, the movie opened Friday.

Kareena Kapoor performs to Halkat Jawani
It registered Rs.7.5 crore earnings in India, in Britain, it made $78,402 from 41 screens, while in the US, Heroine minted $140,000 (it released in 112 screens, and six screens are yet to report the numbers.

Heroine has seen a phenomenal opening in all major international markets. This was a highly anticipated movie and our marketing push has helped pull in massive crowds to theatres. No other female lead has seen such a response in recent years," Amrita Pandey, executive director, Syndication, International Distribution - Studios, Disney UTV, said in a statement.

Heroine also features Arjun Rampal and Randeep Hooda in key roles. The movie had a strong buzz around it, and it was heavily promoted across all quarters.

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HT review

A Madhur Bhandarkar film has the same allure as a juicy tabloid or some particularly nasty gossip. Bhandarkar is a proudly pedestrian director. His movies are voyeuristic, sensational, sleazy. But invariably, the narrative includes a strong conservative streak so viewers can leer and still feel morally superior. Heroine is Bhandarkar’s great Bollywood exposé. ANUPAMA CHOPRA'S TAKE

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