Advertisement

HindustanTimes Thu,24 Jul 2014

Inkaar makers spend Rs. 2 crore on sexual harrassment survey

Shalvi Mangaokar, Hindustan Times  Mumbai, December 31, 2012
First Published: 11:22 IST(31/12/2012) | Last Updated: 19:09 IST(31/12/2012)

The Chitrangda Singh-Arjun Rampal starrer, Inkaar, deals with the issue of sexual harassment at work places. And to make sure the makers have got their facts right, Viacom 18 will soon conduct an in-depth survey to understand how exactly employees behave in such sensitive situations.

“The country-wide survey has been commissioned by the makers, who are also collaborating with a professional agency for the same,” says a source.

The survey will be conducted across six major cities — Mumbai, Delhi, Bengaluru, Kolkata, Pune and Chandigarh. The makers have also shelled out a large amount of money to carry out the survey extensively.

“They are spending around Rs. 2 cr. As part of the study, hundreds of male as well as female respondents will be asked hard-hitting questions that cover topics like sexual promiscuity and gender advantage,” adds the source. When contacted, a spokesperson from Viacom 18 confirms the news, saying, “Yes, we have initiated a survey. It is an expensive affair. However, it will all be worth it once the results come out.”Chitrangada


MORE ON INKAAR

'Sex' used 262 times in Arjun Rampal, Chitrangda Singh's Inkaar
Arjun Rampal, Chitarandga Singh starrer Inkaar is making a lot of headlines these days! First the explicit content and now buzz is that the film has the word 'sex' n it almost 262 times. Director Sudir Mishra has no inhibitions using the word and incidentally, there is not even one explicit scene in the film.

Condom brand offers whopping Rs. 2 crore for Sudhir Mishra's Inkar
Back in the early 2000s, Neha Dhupia had famously stated that only sex and Shah Rukh Khan sell in Bollywood. Shah Rukh Khan, of course, continues to be saleable, and as far as sex goes, the makers of upcoming film Inkaar can surely vouch for its commercial power. How else would you explain a major condom brand offering the whopping amount of Rs. 2 crore for an exclusive tie-up with the Arjun Rampal-Chitrangada Singh starrer? STORY INSIDE

Sudhir Mishra's Inkar: No publicity for ad agencies
Sudhir Mishra's next, Inkaar, deals with the subject of sexual harassment at workplaces, focusing especially on the advertisement industry. To maintain authenticity, the makers shot extensively in the offices of two ad agencies - Leo Burnett and Grey Worldwide - in the city. But now, we're told that the agencies have requested the makers to not give them any sort of branding in the film's final credits as the subject shows the industry in bad light. FULL STORY

Arjun Rampal, Chitrangda Singh's next revised four times due to its explicit content
Movie trailers are usually meant to create a buzz and set expectations among audiences high. But the promo for Arjun Rampal and Chitrangda Singh’s next film, Inkaar, has ended up going through more than four additional cuts, thanks to the sizzling on-screen chemistry between the two.

Inkaar, which is about sexual harassment at the workplace, will see Arjun and Chitrangda battle it out in a war of the sexes. A source close to the film says, “Played as a courtroom drama, the content of Inkaar is bold and controversial. The theatrical trailer of the film has gone through four revisions as the team feels that the content is too steamy. They want the revisions to be honest so that the film doesn’t look cheap.” The source further adds, “This is an intelligent film and therefore the team wants the target audience to be communicated correctly.” READ ON


Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved