The promo for Arjun Rampal and Chitrangda Singh’s next film, Inkaar, has ended up going through more than four additional cuts, thanks to the sizzling on-screen chemistry between the two.
“The country-wide survey has been commissioned by the makers, who are also collaborating with a professional agency for the same,” says a source.
The survey will be conducted across six major cities — Mumbai, Delhi, Bengaluru, Kolkata, Pune and Chandigarh. The makers have also shelled out a large amount of money to carry out the survey extensively.
“They are spending around Rs. 2 cr. As part of the study, hundreds of male as well as female respondents will be asked hard-hitting questions that cover topics like sexual promiscuity and gender advantage,” adds the source. When contacted, a spokesperson from Viacom 18 confirms the news, saying, “Yes, we have initiated a survey. It is an expensive affair. However, it will all be worth it once the results come out.”
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Arjun Rampal, Chitrangda Singh's next revised four times due to its explicit content
Movie trailers are usually meant to create a buzz and set expectations among audiences high. But the promo for Arjun Rampal and Chitrangda Singh’s next film, Inkaar, has ended up going through more than four additional cuts, thanks to the sizzling on-screen chemistry between the two.
Inkaar, which is about sexual harassment at the workplace, will see Arjun and Chitrangda battle it out in a war of the sexes. A source close to the film says, “Played as a courtroom drama, the content of Inkaar is bold and controversial. The theatrical trailer of the film has gone through four revisions as the team feels that the content is too steamy. They want the revisions to be honest so that the film doesn’t look cheap.” The source further adds, “This is an intelligent film and therefore the team wants the target audience to be communicated correctly.” READ ON