Bollywood

John Abraham's Madras Cafe may break even

  • Dibyojyoti Baksi, Hindustan Times, Mumbai
  • |
  • Updated: Aug 28, 2013 02:07 IST
  • Madras Cafe

    John Abraham and Nargis Fakhri star in Shoojit Sircaar's Madras Cafe. The film journeys with John (Indian intelligence agent ) into a war torn coastal ...

  • John Abraham

    Shoojit Sircaar has directed John Abraham-starrer Madras Cafe.

  • John Abraham, Madras Cafe

    John Abraham in Shoojit Sircaar's Madras Cafe.

  • John Abraham, Madras Café

    John Abraham plays an Indian intelligence agent in Madras Café.

  • Nargis Fakhri

    Nargis Fakhri in a still from Madras Cafe.

  • John Abraham

    John Abraham in a still from Madras Cafe.

Though Shoojit Sircar’s latest offering, Madras Cafe, has garnered acclaim for the filmmaker, it’s struggling in terms of business. The film is based on the protests in Sri Lanka and the assassination of a former Indian Prime Minister. Though the film is perceived to be rich in intellectual content, the collection so far has been around Rs 22.27 crore (according to Box Office India Magazine). However, trade analysts are hopeful that the film will break even by the end of the second week. The amount invested in the film is around Rs 35 to Rs 40 crore (says trade analyst Amod Mehra).

“The film is likely to break even. It was expected to be made on a shoe-string budget. But since John Abraham was roped in, who has also produced the film, the budget shot up to Rs 35 to 40 crore,” says trade analyst Amod Mehra.

Madras CafeDespite a slow start, the film’s business is expected to gain pace due to strong word-of-mouth publicity. “The word-of-mouth publicity picked up and there was a great improvement on Saturday. The collections on Sunday were twice compared to Friday’s. Since the film was not showing at single screens, now more people are going to the multiplexes to watch it. Another reason for the slow pace can be the intellectual content of the film that appeals only to a limited audience,” says Amod.

Trade Analyst Taran Adarsh also hopes that Madras Cafe will sustain itself at the box office. “The film is now doing well, and I think it will be able to recover the money by the second weekend,” says Taran.

A spokesperson from a multiplex group says, “The film has been liked by all. The night shows are getting maximum viewers.”

 

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Anupama Chopra's review: Madras Cafe

 
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