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HindustanTimes Wed,03 Sep 2014

KSKHH hoarding pulled down in Mumbai

Joginder Tuteja, Bollywood Hungama   July 24, 2012
First Published: 02:37 IST(24/7/2012) | Last Updated: 19:33 IST(25/7/2012)
This was meant to be one naughty poster design for Kyaa Super Kool Hain Hum. However as the film is inching towards release, there are the usual attention seekers from various nooks and corners of Mumbai, who are trying to spoil the party. Now it's time for Neha Sharma's bare back that has found itself in focus, pun intended. This was witnessed on Sunday when a huge hoarding, which featured Neha in all her glory, had to be pulled down in the wake of a police complaint.

"Even though the poster design has been making the rounds of internet for quite some time, there was a much bigger impact made when it was out as a huge hoarding all over the city. It features Neha lying on the beach with a tiny pink top and hot white shorts. While her almost bare back is visible to a viewer, Riteish Deshmukh, Tusshar Kapoor and 'Shatru' the pug, are ogling at her from the other side. For some strange reason a group of women felt that the creative was vulgar and filed a police complaint," informs a source.

This happened for the hoarding put up at Mumbai's Worli Naka. After these women from an undisclosed political party approached police and alleged vulgarity, the outdoor agency (that had put up the hoarding) was instructed to pull it down. Since the orders came from the police, there was nothing that either the agency or the marketing team at Balaji could do. Moreover with the film's release round the corner, it was felt that the best way out would be to quietly adhere to the orders instead of fighting it out and coming up with a cross argument.

When contacted, Tanuj Garg, CEO -Balaji Motion Pictures, confirmed the developments. "Yes, we were informed by the outdoor agency of a police complaint being received to remove the hoarding by a group of women from a political party. We have swapped the creative. The audience anyway knows about the film and with less than three days, we would rather focus on the release," he said.

Watch Promo: Kyaa Super Kool Hain Hum

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