Kareena Kapoor’s Heroine gets three promos

  • Prashant Singh, Hindustan Times, Mumbai
  • |
  • Updated: Jul 19, 2012 04:19 IST
  • Heroine

    Madhur Bhandarkar released the first poster of the much-awaited film Heroine on Twitter showing actress Kareena Kapoor in a glam avatar.

  • Heroine

    The poster has Kareena dressed in a shimmery tank top and shorts lying down on a bed surrounded by magazines and photos of herself and ...

  • Heroine

    The film, charting the journey of a Bollywood actress, is set to hit theatres on September 14.

  • Kareena

    Kareena Kapoor would be portraying an intense role after a long time. The actor will be seen playing Heroine in Madhur Bhandarkar's next. Here's a ...

  • Kareena

    Bebo shows her bold side in this still from Heroine as she's seen smoking and drinking with elan. Madhur Bhandarkar tweeted the pic saying: "My ...

  • Kareena

    Kareena Kapoor and Madhur Bhandarkar spotted while shooting for Heroine at Juhu in Mumbai.

  • Kareena

    Kareena Kapoor carries a glamorous hairdo on the shoot.

  • Kareena

    Kareena Kapoor is looking gorgeous in this latest still from Heroine. The film is all set to hit theatres on September 17.

  • Kareena

    Kareena Kapoor is seen as a 'gao ki gori' in a latest Heroine still. Here's a look at the actress shooting for Madhur Bhandarkar's film.

  • Kareena, Karisma

    Kareena Kapoor was spotted with sister Karisma and director Madhur Bhandarkar on the sets of Heroine. Here's a look at the actor shooting for the ...

The makers of Kareena Kapoor’s Heroine have cut three trailers of the film. The content of all the promos will be tweaked as per the markets they are meant for — Indian theatres, overseas (12 years and above in UK) and the ‘adult’ certified trailer, as originally planned.

“There will be some difference in the content, but they won’t be completely different from one another,” says an insider, adding, “For example, we have changed Hindi words like ‘r***i’ (prostitute) to ‘item’ for our U/A trailer. Plus, the cigarette-smoking scene has been blurred. The love-making sequences have also been cut down.”

But in the original trailer, which is meant for the Internet, the content will be retained. In the UK too, the makers want to target the 12-years-and-older category. Therefore, some objectionable content from those promos, too, have been removed.

Apparently, when the Censor Board watched Heroine, they felt that although Bhandarkar had made several films that have a bold take on society, Heroine is too bold, so the changes have to be made.

In the past, even when Kareena was shooting the film, the love-making and smoking scenes, had made headlines.

When contacted, Shikha Kapur of producers Disney-UTV, confirms: “We have cut three trailers for Heroine.” Bhandarkar’s next, for the uninitiated, revolves around the life of a once-successful film actor, Mahi Arora. The film also stars Arjun Rampal and Randeep Hooda.
 

also read

Heroine first trailer launch pushed

blog comments powered by Disqus