Glamorous leading Bollywood actress Kareena Kapoor, is set to reveal her fashion and beauty secrets in a new book releasing this December.
In Style Diary of a Bollywood Diva, scheduled to hit stands this year end, Kareena takes readers into her fabulous life giving insights into her style, fitness and beauty,
Fondly known as Bebo, the actress writes about her journey from a chubby teenager who accompanied actress and elder sister Karisma on shoots into one of the hottest leading ladies in tinsel town, according to publishers Penguin Books India.
Kareena, who will turn 31 later this month and who had previously written a forward to her personal dietician Rujuta Diwakar's book, talks about her fitness routine including how she came to acquire her much talked about "Size Zero" figure in the new book.
The actress, who is busy promoting her soon to be released film Heroine where she is seen sporting uber glamorous gowns and who own her own clothing line also gives tips to replicate her iconic looks from Pooh's sexy red choli and pants in Kabhi Khushi Kabhi Gham and Geet's T-shirt-salwar in Jab We Met.
The book by Kareena is the first to be launched under the Shobha De imprint of Penguin that includes celebrity memoirs, guides and biographies — with a focus on lifestyle, business, cinema and commercial fiction.
The initiative involves noted author Shobhaa De handpicking authors, titles and subjects. Following Kareena many other celebrities from the fashion, film and lifestyle world have been lined up for books under the imprint, according to a source in the publishing house.
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The 31-year-old actress then made her way to an air-conditioned boat for a press conference, all in a fancy promotional act for her film, set to release on September 21. READ MORE
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“We want to match the vibe and the style of the promotion with the glitz and glamour of the film itself. We have always set a benchmark with our overseas romotions,” insists Amrita Pandey, executive director, syndication, international distribution and media distribution, studios, Disney UTV. FULL STORY
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Women-centric films have caught the right attention in recent times, thanks to unique content and strong roles. But for Heroine, Kareena Kapoor has gone a step ahead and managed to bring as many as eight brands on board - said to be the most for any female-oriented Hindi movie so far.
According to industry sources, an estimate of at least Rs.20 crore of brand-spends will be blocked for promotions of Madhur Bhandarkar's Heroine, releasing on September 21.
Lakme, Head and Shoulders and Monarch Universal are the brands Kareena endorses and have associated with the film, apart from others like Cera, Rupa, Jealous21, Sugar Free and Cocoberry which have come on board for in-film integration and various media associations. MORE ON THIS
NEW SONG: Saaiyaan from Kareena's Heroine delights
Madhur Bhandarkar hasn't really needed strong music for his films, for he compensates for everything that his movie lacks in his plot, direction and acting.
For his movie Fashion (2008), there were two very strong songs in the film that eventually came to become big musical hits- Kuch Khaas Hai and Mar Jaawan.
This time around, it seems that Madhur Bhandarkar had to focus on music, given that his upcoming movie, Heroine, is about an Indian film industry or Bollywood actress, and Bollywood is defined by its songs.
And he has focussed pretty well. REVIEW INSIDE
Kareena Kapoor ups brand value
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No female-centric film so far has featured so many brands. While some of them — Lakme, Head & Shoulders and Monarch Universal – are brands that Kareena herself endorses, other brands like Cera, Rupa, Jealous 21, Sugarfree and Cocoberry will be integrated in the film and associated with its promotional activities. READ STORY
Bebo’s song get 1mn hits
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Being part of Heroine was my destiny: Kareena
Actress Kareena Kapoor feels she was destined to do director Madhur Bhandarkar's Heroine and says the film is very close to her heart.
Bhandarkar first offered the lead role to Kareena but she couldn't do it due to date issues and it went to Aishwarya Rai. However, Aishwarya subsequently opted out due to pregnancy.
And the film once again landed in Kareena's lap and she said: "Being a part of Heroine was my destiny. The first time I couldn't do it because I didn't have dates and second time I was happy that the film came back to me. I had no second thoughts about it and agreed to do it. STORY INSIDE
(With additional inputs from IANS, ANI)