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HindustanTimes Wed,01 Oct 2014

Kolaveri Di composer in demand

Shweta Mehta , Hindustan Times  Mumbai, November 24, 2011
First Published: 11:58 IST(24/11/2011) | Last Updated: 11:09 IST(29/11/2011)

One week, close to two million YouTube hits and lakhs of Facebook and Twitter discussions later, 21-year-old Anirudh Ravichander is the topic of most conversations across the country, and even the world. Anirudh’s maiden composition, titled ‘Why this kolaveri di…’ has, in no time, become the most-searched video on the world’s best-known video-sharing website. The song is part of Rajinikanth’s daughter, Aishwarya’s directorial debut, 3, starring her actor-husband, Dhanush. 

Anirudh RavichanderThe actor has also written the Tamil-English song. The video sees him recording it in a studio while Anirudh, Aishwarya and co-star Shruti Haasan look on. Ask him to describe the feeling and he says, “I’m numb. It hasn’t sunk in yet. I didn’t expect in my wildest dreams that the song would become so popular. Now expectations are high, so I want to focus on making the rest of the album just as good.”

Prod him on the lighter side of his newfound fame and he laughs, “I’ve been getting proposals on Facebook and Twitter. A friend in Mumbai told me his gay friend has a crush on me! I was silent for a minute, and then I said I’d clarify that I’m straight in my next interview!”

Anirudh also accepts that it’s the bizarre lyrics that have made the song big: “If it was in Tamil, it wouldn’t have been a rage. We used the concept of broken English; the way a man, who doesn’t know the language, would sing, using very colloquial terms.”

Bollywood must definitely have shown some interest? “Yes, I have an offer, but I don’t want to disclose it right now,” he says. “There are others too. But my debut album is my baby and I want to give it my best, and then look forward to everything else.”

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