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HindustanTimes Thu,21 Aug 2014

My film inquires: Anand Gandhi

Aditi Caroli, Hindustan Times  New Delhi, July 07, 2013
First Published: 16:10 IST(7/7/2013) | Last Updated: 01:46 IST(8/7/2013)

After getting rave reviews from the Indian and international press, director Anand Gandhi  is looking forward to the release of his film, Ship of Theseus, on July 19. He has joined hands with filmmaker Kiran Rao, who is presenting the film to the Indian audiences.

“Kiran has constantly been involved in meaningful cinema. She has already built this communication channel with a vast audience in the country. We are using the infrastructure she has built,” says Anand.

The film, which features three stories, is being touted as one of the most significant films to come out of India. So, was Anand expecting this kind of recognition? “I was expecting it will resonate with a lot of people around the world. So while it was not surprising, it was still warm and reassuring. One of the major things that the film does is inquire, which is something cinema has not been doing around the world in a very long time. It’s the kind of cinema I aspired to make all my life. The film gives a grand experience to the audience,” he says.

As for his target audience, Anand says, “This cinema is targeted at a very serious, loyal audience who has been starved of content for a very long time. This audience has migrated to watching American and European cinema and TV. The only limitation is that a major part of the film is in English. Even then, I’ve had audiences who don’t understand or speak English, but have loved it,” he says, adding that his film is a safe bet.

“Ship of Theseus has done enough business to recover its cost. This film is a lot more safer than a lot of mainstream films being produced in India,” he says.

What is his take on the coveted Rs100 crore club? “Rs100 crore is a very small target if we look at the money and resources filmmakers put in. I feel all these films are running in losses in a way as budgets are high, resources and opportunity cost is high. Such films should be doing R300-400 crore business. They need to improve their content to engage more audiences,” he says.

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