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HindustanTimes Fri,19 Sep 2014

No filmy branding for Salman Khan's NGO

IANS   January 20, 2013
First Published: 16:00 IST(20/1/2013) | Last Updated: 01:33 IST(21/1/2013)
Actor Salman Khan doesn’t want to mix his NGO Being Human with his commercial work and has clarified that the costumes in his movies will not be containing the name of the brand.

“Our designers will design the clothes and those clothes will be included in our collection. But we will not be branding it in movies,” he said on Thursday at the launch of the first flagship store of Being Human.

“Now, characters like Radhe and Chulbul Pandey cannot be seen wearing a Being Human t-shirt,” added the 47-year-old, who is the founder of the charitable trust.

Many people from the film industry have often donated to the foundation. But Salman says he has put such a mechanism in place that
they don’t have to ask for charity from anyone.

“Sanju (Sanjay Dutt), Karan (Johar) and many people have donated to the foundation. But we have made the model such that we don’t have to ask for money from anyone,” he said and added, “Everyone should start some charitable work like this and competition should happen here. We must take it to a different level.”
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