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HindustanTimes Wed,17 Sep 2014

Prabhu Deva's loss? Farah Khan is the new face of IPL

Shalvi Mangaokar, Hindustan Times  Mumbai, January 16, 2013
First Published: 09:56 IST(16/1/2013) | Last Updated: 11:53 IST(16/1/2013)

Farah Khan seems to have a lot going for her. After making her acting debut in Shirin Farhad Ki Toh Nikal Padi (2012), she announced her next film as a director — Happy New Year — that also marks her reunion with friend Shah Rukh Khan.

The latest we’ve heard is that she’s got another big offer — to be the face of the next season of the Indian Premier League (IPL) and promote the game. Reportedly, she beat tough competition from choreographer-director, Prabhu Deva, to bag the deal.

A source reveals, “This will mark Farah’s first association with cricket. She will shoot 30-second advertisements for the IPL, in which she will teach the crowd how to cheer every time someone hits a six or a four. She will choreograph these steps herself and the ads will be aired during each break during the IPL.”

Explaining why Farah was selected over Prabhudheva, the source explains, “They are both excellent dancers, but Farah was chosen because she will have a greater impact on the audience. Once everything is finalised, an official announcement will be made.”

The source also clarifies that her selection has nothing to do with supporting any of the teams competing in the IPL. “She has friends who own teams, but as part of this deal, she will only promote the tournament,” says the insider.

When contacted, Farah only said, “I’m not in a position to comment on this subject.”

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