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HindustanTimes Sun,19 May 2013
Pre-orders for Kareena-inspired Heroine collection
IANS
New Delhi, September 22, 2012
First Published: 13:54 IST(22/9/2012)
Last Updated: 13:56 IST(22/9/2012)
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Main Heroine Hoon is quite an apt song for this diva. As Kareena Kapoor gets set to rock you,  are you really ready for it? Be careful 'coz she's too hot to handle!
Bollywood continues to inspire fashion among youngsters, and if you're one among those who fancies Kareena Kapoor's outfits from "Heroine", here's your chance to grab them online. Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range,
inspired by Kareena's glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.

In tune with the actress' get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.

"Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online," Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.

"Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market," he added.

The collection will delight young shoppers, who love to mimic Bollywood.


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Kareena Kapoor is born on 21 September 1980. The actress debuted in Bollywood with JP Dutta's Refugee in 2000. Kareena's parents Randhir Kapoor and Babita are also actors.

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