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HindustanTimes Thu,31 Jul 2014

Pre-orders for Kareena-inspired Heroine collection

IANS  New Delhi, September 22, 2012
First Published: 13:54 IST(22/9/2012) | Last Updated: 13:56 IST(22/9/2012)

Bollywood continues to inspire fashion among youngsters, and if you're one among those who fancies Kareena Kapoor's outfits from "Heroine", here's your chance to grab them online.

Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range, inspired by Kareena's glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.

In tune with the actress' get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.

"Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online," Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.

"Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market," he added.

The collection will delight young shoppers, who love to mimic Bollywood.

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