The trailer of Sanjay Leela Bhansali's Ramleela created an instant impact. The internet was instantly abuzz with excitement labeling the trailer as an event rather than a glimpse of a film to come.
Says trade analyst Taran Adarsh, "It's a mind-blowing trailer! Undoubtedly, one of the best trailers of the year. It proves once again that Sanjay Leela Bhansali is a master storyteller and a class apart."
Exhausted after the trailer release, SLB says, "I've agonized over every single frame in the trailer. Until the last minute I kept working on it. They had to literally drag me away from the editing."
While many aspects of the trailer have caught people's attention, it is the aggression and the action that seem to be the talking-point about the trailer. Says Bhansali, "So far there was nothing more than a slap in my films. In fact action director Shyam Kaushal would complain in every film, 'Why call me for action direction for just a slap?' This time in Ram Leela we've enough action to make Shyam Kaushal happy."
Guns which form an integral part of the violent love story have never been seen in a Bhansali film before. The film's title is preceded by a subtitle which reads 'Goliyon Ki Raas Leela'
That just about says it all.
Says SLB, "It's a bright, happy and colourful film. I am returning to my Hum...Dil De Chuke Sanam and Devdas style of filmmaking."