Mumbai’s mayor, Sunil Prabhu, reportedly wants the posters of Jism 2 pulled down, as he reckons they are “obscene”. Producer Mahesh Bhatt is livid, as he takes up the cudgels not just for the film directed by his daughter Pooja Bhatt, but also the movie industry overall.
Sunny’s big bedroom party
“Politicians and people in high offices want to derive publicity from things like this. They only start moral policing two or three days before a film’s release,” he says. “At this moment, I feel like a man who is rushing his wife who’s in labour to the hospital, and on the way, an armed cop wants to pick a fight!”
Mahesh points out that movies often become soft targets for politicians. “The government can’t stop the sale of cigarettes and alcohol, but there is a restraint on showing actors smoking and drinking on screen. Similarly, in Odisha, you’ll come across temple carvings depicting explicit sexual poses, with families taking pictures against them. But it’s only our movies which are targeted time and again (for obscenity),” he says.
The producer adds that cinema cannot be blamed for all ills in society. “I refuse to believe that it takes a film’s poster to arouse a man or provoke a bunch of them to attack a woman on the road. I don’t think that film posters promote nudity. It’s about conveying the essence of an ‘A’ certificate film to the prospective audience. But things like these (the mayor’s objection) remind you that you have no real freedom of expression in our country,” he says.
The filmmaker recalls that two years ago, the moral police pulled down the posters of Kurbaan (the 2009 film produced by Karan Johar) that showed Kareena Kapoor’s bare back.
“With politicians, only the faces change, the thoughts never do,” he says. “An ordinary citizen’s freedom is sacrificed as politicians claim that their action is for the good of society. So now, we will gracefully agree to their demands and replace these posters with some new ‘non-controversial’ ones.”
No ‘adult afternoon’, no shared ‘sc***ed’ tee could match up to this mother of all marketing gimmicks — a free-wheeling walk for photographers inside Sunny Leone’s bedroom as she lay sprawled across the bed in asset-popping lingerie. A promotional shoot for Jism 2 in a Delhi five-star on Wednesday saw the porn star entertaining camerapersons as she rolled over to strike seductive poses, taking film publicity in Bollywood to an unprecedented new level.
The invitation to the event also clearly said, “You are invited to do a photoshoot of her in her own bedroom.” As a result of which, hordes of photographers made a beeline for the event, awaiting the voyeuristic visual treat that lay waiting.
As the flashlights came on, Sunny struck poses offering generous amounts of skin. She later changed into a tiny black corset dress and went downstairs for interviews.