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HindustanTimes Thu,31 Jul 2014

Salman Khan to make films under Being Human banner

Prashant Singh , Hindustan Times  Mumbai, October 09, 2012
First Published: 10:55 IST(9/10/2012) | Last Updated: 20:02 IST(11/10/2012)

A-list Bollywood actors are known to charge hefty amounts for signing endorsement deals. But now, that may not be enough if you want Salman Khan to wax eloquent about your brand on TV. The star now seems to be asking any brand that approaches him with an endorsement deal to support (financially or otherwise) his charity, Being Human. The latest is a deal he has signed with a multinational cola giant.

Best foot forward
We recently reported Salman’s endorsement deal with a footwear brand. For the ad (currently on air), the 46-year-old was supposedly paid over Rs. 2 crore. In addition to that, a portion of the sales will be donated to the Being Human charity as per the deal.

Sweet cola deal
The latest and the biggest move so far is Salman’s endorsement agreement with Coca Cola India for one of its brands. The company has also signed an agreement with Being Human — Salman Khan Foundation to jointly promote and execute charitable and social
activities. Salman says, “I am excited about this association… the two organisations will work together on community welfare projects.”

Salman Khan in his new look for Bigg Boss 6
Under the agreement, the cola giant will work with Salman’s foundation to promote career-development centres, education programmes and other projects. This will be the second time that Salman endorses the same brand (the first time was in 2003).

Next: ‘Being’ filmi
Next on Salman’s agenda is to help the foundation through his films. Salman Khan Being Human Productions made the 2011 film, Chillar Party. He now plans to produce Hindi remakes of two Marathi hits — Shikshanachya Aaicha Gho (2010) and Me Shivajiraje Bhosale Boltoy (2009). An insider tells us, “Salman wants to produce the remakes under the foundation’s banner. He hasn’t had the time to plan things out yet, but it’s in the pipeline.”



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