As a post-release publicity campaign for Gangs Of Wasseypur Part 1 and to whip up some interest for Part 2 (that opens on August 10), the makers of the films have flooded the city with posters of a fictitious political organisation called Wasseypur Mazdoor Vikas Party. The tagline that goes with it says, “Mazdoor paida hue, mazdoor hi maroge, vote na diya humein toh zinda jaloge.” (If you’re born a labourer, you will remain one for life and if you don’t give us your vote, then you will burn alive).
Director-turned-actor Tigmanshu Dhulia’s face is printed on the posters along with his screen name, Ramadhir Singh, prominently underlined. “On my birthday (July 5), I got messages from friends telling me that they wanted to join my party. Since I was out of the country I was clueless about the marketing strategy, which is not limited to posters and hoardings. It has been extended to digital media as well.”
“It has an official page on YouTube, Facebook and Twitter. It was only when I was driving home from the airport past midnight that I realised what they were talking about,” says Tigmanshu, admitting that he was surprised to find himself on the posters instead of Manoj Bajpai or Nawazuddin Siddiqui, the lead actors of Part 1 and 2. “I was amused. Hopefully the poster will soon be for real.”
So, he does aspire to enter politics? “Yes, I am interested and once I’m through with films, I will join politics. This is a trailer, guess I’ll look like this when I’m older,” says the director, who hasn’t received offers from any party yet.
Any more acting offers? “Not yet,” he says, but adds that he’ll be back in Part 2 of this three-generation revenge drama that deals with the coal mafia, election rigging and corrupt politicians. “I haven’t seen the film, but I do have a lot of scenes.”