Luxury brand Burberry announced its Spring/Summer 2013 global campaign on December 18. Continuing the brand's long-standing association with exciting and emerging British talent, the campaign features a dynamic cast, amplifying their individual personalities and embodying the attitude of the
Spring/Summer 2013 collection and the brand.
Burberry Cheif creative officer said that he had fun shooting for the campaign which reflects in the images.
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie, Charlotte, Charlie and Alex are joined by Max and Romeo, who was a joy to work with and really stole the show. We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection", he said.
Cara Delevigne, Edie Campbell and Romeo Beckham were all shot by Mario Testino under the creative direction of Burberry Chief Creative Officer, Christopher Bailey.
Burberry's new Spring/Summer collection 2013