"It is going to be totally Manish Arora Indian clothing and the price is going to be 35 percent cheaper. By associating with BIBA, I am getting affordable and more accessible to the Indian market. In the past, it was usually name (Manish Arora) that was recognised, but the product was not easily accessible," Arora said.
The designer was in the capital to launch his first Indian by Manish Arora boutique at the DLF Emporio, a luxury mall, Thursday.
At the newly-opened store, he will display saris, anarkali suits, kurtas and western outfits at prices that start from Rs. 2,500 and go up to Rs. 2 lakh.
Siddharath Bindra, managing director, BIBA Apparels, said associating with Arora will give them an easy entry to the luxury business.
"We wanted to get into the luxury segment and since Manish is part of that segment, so it was a perfect opportunity. We don't do bridal wear and stuff like that and with the association, we also give ourself an entry to bridal wear. So there was absolutely no other choice," Bindra said.
The brand also plans to open 20 outlets in the next two years. "Apart from Delhi, we have identified a number of other cities such as Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Ludhiana and Jaipur," he added.