Fashion

Paris Hilton to launch new fragrance after selling perfumes worth $1.5b

ANI
New York, May 26, 2012

First Published: 16:30 IST(26/5/2012)
Last Updated: 17:35 IST(26/5/2012)

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She is a socialite, heiress, actress, model, singer, writer, designer and a businesswoman.

Paris Hilton tops at the perfume counter despite loosing reality TV airtime to the likes of Kim Kardashian. According to Women’s Wear Daily, the blonde heiress has sold $1.5 billion worth of perfume since 2004, the New York Daily News reported.

The 31 year-old socialite and

former reality TV star is set to launch Dazzle, her fifteenth fragrance created with scent marketer Parlux.

Hilton may not be a hot ticket on the US soil but they love her in Asia and in the Middle East. There are more than twenty Paris Hilton Handbags and Accessories boutiques in Syria, Jordan, Egypt, and the United Arab Emirates. She also has four stores in the Philippines.

Hilton said that her line of perfumes has been quite a lucrative endeavour. “What started out as just an interesting experiment became a real business very quickly,” she said.

“Every one of the scents I have done is still on the market somewhere,” she added.

Hilton’s next goal is to set up a makeup line.“I’m always looking for ways to expand by brand and would love to launch a beauty product line in the future,” she said.

Music lovers haven’t seen the last of Paris Hilton, the entertainer either. She told WWD that she’s at work on her second album, which will include collaborations with Flo Rida and LMFAO.