Pop sensation Psy’s Gangnam Style video has sent demand for South Korean cosmetics soaring as girls are keen to look like the rapper’s dancers.
Sales of Korean-made Beauty Balm have doubled since July and Psy fans are snapping up one tube of the cream every minute in the UK, the Sun
PSY performs with during New Year Eve in Times Square in New York. Reuters/Joshua Lott
The lotion is said to moisturise, protect users from the sun and cover up blemishes.