Would you buy a movie on DVD or rent it? Why did you choose to see the film -- actors, genre, subject or director? How do you rank the movie on a scale of A+ to F? The answers gathered by Cinema Score are being made public and posted online for the first time.
The 34-year-old company Cinema Score, a film polling service that measures the reaction of moviegoers across North America for Hollywood studios, is now making available the grade that audiences give to films in theatrical release.
On opening night, Cinema Score pollsters pose six questions to people in 25 cities across North America, collecting a range of information to determine the score to give the film. Audiences fill out a ballot and return it at the end of the film and result are processed immediately.
A detailed breakdown of grades and demographics are available to studios for thousands of dollars a year.
Here are the scores for ten recent films:
The Dark Knight Rises: A
The Amazing Spider-Man: A-
Ice Age: Continental Drift: A
Madagascar 3: Europe's Most Wanted: A
Katy Perry: Part of Me: A
Marvel's The Avengers: A+
Men in Black 3: B
Magic Mike: B
Rock of Ages: B
In the future, more data gathered may be shared with the public. To check out the weekly CinemaScore: http://cinemascore.com