The 12th Indian International Film Academy gets underway today as in Toronto. As the Bachchan family ditches the IIFA Awards second year in a row, the news of Ash's pregnancy has come as a convenient excuse to skip the ceremony.
Last year, the Bachchans skipped the awards in Colombo following boycott calls from the South Indian film industry. Sr. Bachchan, who was the brand ambassador of the event ever since its inception in 2000, was relived from the honour following the controversy.
Though IIFA organisers and Bachchans deny any animosity, his absence from the awards for the second time tells a different story.
FULL COVERAGE: IIFA TORONTO
In fact as DNA reports, "Aishwarya expecting is a bigger news and will be the talk of the town during the time when IIFA is happening," said a renowned film critic and trade analyst. "Even without the Bachchan family's absence, their presence will be felt throughout. I must say, it is sweet revenge for the Bachchans."
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