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HindustanTimes Thu,28 Aug 2014

Indians are craziest for brands

AFP   January 30, 2013
First Published: 15:34 IST(30/1/2013) | Last Updated: 19:02 IST(30/1/2013)

According to a study conducted by market research company Ipsos and their OTX (Open Thinking Exchange) branch, social network users in Indonesia and India are most likely to consult brand pages on social networks.

The study was based on a survey of 18,500 web users in 24 countries and found that 81 percent of Indian web users "regularly consulted brand pages on social networks such as Facebook."

Indonesian web users were the second most likely to consult brand pages on social networks with 79 percent doing so, followed by 72 percent of web users in Mexico.

The countries in which web users were least likely to consult brand pages on social networks were Japan (16 percent), France (18 percent), Belgium (21 percent) and the United Kingdom (23 percent).

According to social media monitoring site Starcount.com, the most popular brands across Twitter, Facebook and YouTube are The Walt Disney Company, followed by YouTube and Facebook themselves with MTV (Global) in fourth place and Coca-Cola (Global) in fifth position.

According to the Ipsos OTX survey the percentage of web users, by country, that regularly consulted brand pages on social networks such as Facebook" are as follows:
01. India 81%
02. Indonesia 79%
03. Mexico 72%
04. Brazil 70%
05. Turkey 67%
05. China 67%
06. Saudi Arabia 64%
06. Argentina 64%
07. Spain 50%
08. South Africa 49%
09. South Korea 47%
10. Italy 44%
11. Poland 36%
12. United States 35%
12. Russia 35%
13. Hungary 33%
14. Australia 32%
15. Canada 31%
16. Sweden 30%
17. Germany 24%
18. United Kingdom 23%
19. Belgium 21%
20. France 18%
20. Japan 16%

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