Advertisement

HindustanTimes Sat,20 Sep 2014

Shooting for change

Amrutha Penumudi, Hindustan Times  Mumbai, September 30, 2013
First Published: 13:34 IST(30/9/2013) | Last Updated: 16:15 IST(30/9/2013)

In the months of June and July this year, the Yes Foundation organised a number of workshops and screenings across the country to encourage students, especially amateur filmmakers, to take up the craft more seriously. In August, the participants were given a project to complete within 101 hours —they were asked to make films on NGOs, everyday heroes and small acts of kindness. Now, 60 short films have been picked, which will be screened at the Yes! I Am The Change festival to take place at the Nehru Centre, Worli, from October 1 to 3.

Advertisement

Talking about the festival, Prerana Langa, CEO, Yes Foundation, says, “In India, it is a challenge for social causes to garner attention and wider recognition. The idea here is to be able to use the magic of media to get these messages of social awareness across to the right audience.” Eminent personalities such as Farooq Sheikh, Kabir Bedi, Nagesh Kukunoor and Professor Anil Gupta (IIM-Ahmedabad), among others, have been mentors to the project previously, while the jury includes names such as Pritish Nandy, Lynn de Souza and Rajeev Masand, among others.

When asked about the selection process for the short films, Parul Soni, one of the jury members, says, “We looked for films that were creative and offbeat and, at the same time, were able to convey a strong message.”

The festival takes place at the Nehru Centre, Worli, from October 1 to 3.

Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved