Indie bands are increasingly choosing to release their original music on their own. And trust them to come up with unique ways to promote themselves, as well. Just ahead of their EP release, the hard rock outfit Overhung recently launched an online initiative called Overhung T-Shirt Girls.
Coachella music fans watch the band The National perform during Day 3 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club in Indio, California.
As part of the campaign, the band is inviting women to send them photographs where they pose wearing a special T-shirt with the band’s logo on it. The band will send out this free T-shirt to anyone who wishes to participate.
The catch is that the pictures need to look cool and sexy(that’s what the campaign’s Facebook page mentions). They will be put up all pictures on the band’s FB page and the one that receives the highest number of likes will be turned into a glossy poster and put in the physical EP.
“The basic idea was to connect fans with the music and the vibe of our band. Since the idea is innovative, it helps get new listeners on board too. Also, I always thought that the band T-shirt culture in India was nascent. People wore them to gigs but those were mostly international bands. I thought that this would be a good way to get people to wear our own T-shirts to gigs,” says the band’s guitarist Howard Pereira.
Till now, the band, which is supported by production house D'bridge in their initiative, has received over 20 photographs. While their single Casual bitch available for free download today onwards, the entire EP will be uploaded on September 17.
To participate in the campaign, join Overhung T-Shirt Girls page on Facebook.