Advertisement

HindustanTimes Sat,25 Oct 2014

Rs 1.15 cr for Mika, Honey Singh’s latest song

Shalvi Mangaokar, Hindustan Times  Mumbai, February 13, 2013
First Published: 16:49 IST(13/2/2013) | Last Updated: 18:09 IST(13/2/2013)

Last week, Yash Raj Films had a surprise request. A telecom biggie from Punjab approached them to buy the rights to the song ‘Punjabiyan di battery’ from their upcoming film, Mere Dad Ki Maruti (MDKM), for an ad jingle. Apparently, the company is so interested in the track that they are willing to shell out a whopping R1.15 crore for the rights.

A source reveals, “They are investing so much only to make a jingle using the song, that too, only for their market in Punjab. It’s a huge deal to put in so much money just for one region.”

The song has done very well in north, thanks to the popularity of its singers, Mika and Honey Singh.

“It’s a lot of money, given that MDKM is a very small film. However, this song has become a rage in the north, and the telecom company wants to cash in on it,” adds the source.

‘Punjabiyan di battery’ is an ode to Punjabi people, who live their lives to the fullest and are always charged up. The telecom company wants to highlight the same fact.

The source says, “Even on the Internet, the song has got a great response with actors Ram Kapoor and Saqib Saleem dancing to
the beats.”

Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved