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HindustanTimes Tue,02 Sep 2014

Abhay Deol joins Shah Rukh Khan's league

Shalvi Mangaokar, Hindustan Times  Mumbai, January 16, 2013
First Published: 15:03 IST(16/1/2013) | Last Updated: 15:05 IST(16/1/2013)

Abhay Deol seems to have landed himself a big endorsement deal. We’re informed that the actor has been chosen as the Indian face of Tag Heuer’s new range of wrist watches.

However, Shah Rukh Khan continues to be the international ambassador (and the Indian face of a specific collection) for the watch brand. 

A source says, “For its new collection, the brand will pay homage to 70 rebels from across the world in a photographic testimonial campaign. And they have roped in Abhay as the Indian face for it due to his unconventional image and attitude.”

Despite repeated attempts, Abhay remained unavailable for a comment. However, Atul Kasbekar, CEO of the company that handles endorsements for Abhay, confirms the news, saying, “Abhay has made a huge statement with the kinds of films he has done. The company has recognised that free spirited side of the actor, which is why now both Shah Rukh Khan and Abhay are the faces of the brand.”

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