Advertisement

HindustanTimes Tue,29 Jul 2014

Aila! Sachin Mania

Hindustan Times  New Delhi, October 19, 2013
First Published: 18:49 IST(19/10/2013) | Last Updated: 18:53 IST(19/10/2013)

Delhi is already gearing up to salute cricketer Sachin Tendulkar, when he plays his last test in Mumbai, starting November 14. Tendulkar tattoos, photo cakes, special offers at restaurants, dishes named after him and memorabilia have become a rage in the city in the run up to the master blaster’s retirement.

“We have designed a special menu called ‘Legendary Menu for Legend Sachin’. The menu has specials like Sachin Prawns (Tequila soaked prawns served with lime and a pinch of salt) served with complimentary Sachin Mojitos,”says Pranay Kumar from Roost Bistro in Hauz Khas. “We have created a ‘Sachin special’ menu that includes dishes such as Sachin Dal Tadka, Sachin Kadhai Paneer, Sachin Butter chicken and more,” adds Priyank Sukhija of Lazeez Affaire.

Apart from special offers and screening of the test, restaurants also plan to screen Sachin’s iconic matches. “We are introducing Special Pizza delights called Master Blaster Pizzas.  We will  also be screening Sachin specials to celebrate his contribution to cricket,” says Rohit Kapoor from Hauz Khas’ Pizzeria Rossa.

Tattoo artists, websites and shops selling Sachin merchandise are also making hay. “There’s a demand for Sachin’s jersey throughout the year, but after his retirement declaration, there has been an almost 20% hike in the sale of jersey number 10,” says an Adidas store manager, not wishing to be named. The more ardent fans have, however, decided to get inked to pay an everlasting tribute to the 40-year-old cricketer. “Following the announcement, many people have asked for the Sachin tattoo. One of my clients even got a portrait of Sachin Tendulkar inked on his chest. Others have got his name tattooed on the wrists or on the back,” says Lokesh Verma of Devilz Tattooz. ‘Sachin Tendulkar 200 km challenge’ — a Facebook event, encourages Sachin’s fans to run for 200 km before he plays his 200th test. The fans have been living up to the challenge by

updating their daily progress. While everyone is trying some ‘jugaad’ for the very limited tickets to the match in Mumbai, Bollywood, too, isn’t lagging behind. “Guess only 5,000 tickets are up for sale. I am going to catch someone who has a box at Wankhede and be there,” says filmmaker Kunal Kohli.   


Tattooes Ahoy
Charu Dutt, a 22-year-old, who has got Sachin’s name tattooed recently, says, “He is my God.”

Tee it up
Sweatshirts, round neck T-shirts and caps that give an ode to the Master Blaster are going off the shelf in local markets.

Sachin menu
Eateries have designed menus, with dishes named after the Little Master.

More of Sachin
Wallets (Rs 1,000), notebooks (Rs 199), phone cases (Rs 600-800) are hot sellers.

A piece of Sachin
Sachin miniatures, autographed Mumbai Indians jerseys, cricket bats with Sachin’s autograph are selling like hot cakes.

Photo Cakes
Cakes and cupcakes with Sachin’s photograph are big in city bakeries. This cake, available at It’s9 Bakery Cafe, costs Rs. 900 and is in great demand.

Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved