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HindustanTimes Tue,16 Sep 2014

Amitabh Bachchan to visit Gujarat for tourism ad campaign

PTI  Rajkot, September 04, 2013
First Published: 15:56 IST(4/9/2013) | Last Updated: 16:09 IST(4/9/2013)

Bollywood megastar Amitabh Bachchanwho is the brand ambassador of Gujarat Tourism, is likely to visit the state again this month-end or in the first week of October for the shoot of his ad campaign "Khusboo Gujarat Ki".

According to Kamlesh Patel, Chairman of Gujarat Tourism Corporation Limited (GTCL) this would be Bachchan's third visit to the state, in which he would shoot at heritage places.

"Earlier Gujarat was not considered as a tourist destination but efforts of Gujarat Chief Minister Narendra Modi and Amitabh Bachchan have helped the state register a good growth," he said.

In 2006, nearly 60 lakh tourists had come to Gujarat but last year nearly 2.54 crore tourists visited the state, Patel claimed.

He further claimed that country's tourism growth has stopped at 6.7 per cent, but Gujarat tourism growth has peaked at 13 per cent, and Modi has allocated Rs. 483 crore fund to improve basic infrastructure at tourist places in the state.

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