Britain bans Justin Bieber, Katy Perry's ads
July 20, 2012
First Published: 11:01 IST(20/7/2012)
Last Updated: 11:15 IST(20/7/2012)
Commercials for a skincare brand featuring pop stars Katy Perry and Justin Bieber have been banned in Britain by the advertising watchdog.
Katy Perry, Justin Bieber, Nelly Furtado rocked the night at MuchMusic Video Awards in Toronto on June 17.
The TV advertisements have been taken off air over claims the British versions of the products do not contain the same ingredients as the American
The brand has been endorsed by a number of other stars, including Elle Macpherson and Avril Lavigne, reports contactmusic.com.
The Advertising Standards Authority (Asa) said: "We noted the ads were targeted at a UK audience and that the UK Proactiv products had a different active ingredient to the US version.
"In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form."