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HindustanTimes Tue,29 Jul 2014

Britain bans Justin Bieber, Katy Perry's ads

IANS   July 20, 2012
First Published: 11:01 IST(20/7/2012) | Last Updated: 11:15 IST(20/7/2012)

Commercials for a skincare brand featuring pop stars Katy Perry and Justin Bieber have been banned in Britain by the advertising watchdog.

The TV advertisements have been taken off air over claims the British versions of the products do not contain the same ingredients as the American range.

The brand has been endorsed by a number of other stars, including Elle Macpherson and Avril Lavigne, reports contactmusic.com.

The Advertising Standards Authority (Asa) said: "We noted the ads were targeted at a UK audience and that the UK Proactiv products had a different active ingredient to the US version.

"In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form."

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