Forget investing in fancy perfume because as per the organisers of America’s latest craze — the Pheromone Party — your natural scent could help you land a date. After an initial test event in New York in 2010, the Pheromone Party hit Los Angeles earlier this month, inviting single males and
A happy couple (Representational Pic)
females to let prospective partners smell their worn T-shirts to decide which scent they found most attractive.
The concept is based on the scientific theory that pheromones can trigger sexual attraction and works as follows: guests are invited to sleep for three nights in a row in a cotton T-shirt to capture their ‘odour print’; they then bring the T-shirt to the pheromone party and then declare if they like the smell or not.