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Kanye West’s popularity dropped since dating Kim Kardashian

ANI  New York, January 12, 2013
First Published: 13:59 IST(12/1/2013) | Last Updated: 19:33 IST(26/1/2013)

Kanye West’s popularity might be at risk, now that girlfriend Kim Kardashian is pregnant with their baby.

According to data analyzed from E-Poll Market Research, which assigns stars an E-Score to measure their marketability, West’s fragile popularity has indeed made a southbound U-turn in the past half year.

E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post that West was starting to bounce back from [the 2009 VMA incident with Taylor Swift].

He said that there does appear to be some sort of fallback or blowback from him hooking up with the reality star.

One of the things Parker measured is an attribute called Overexposed.

He added that West’s overexposed score is quite high.

Indeed, West’s Overexposed attribute currently stands at a robust 37%. (The average number is 4 percent for celebrities.)

KimOne person who is far ahead of the rapper, is the future mother of his child - Kim Kardashian, whose Overexposure quotient lies at a whopping 62 percent.

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(With additional inputs)

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